A2 Media - Group Music Video Blog
Monday, 7 April 2014
Link to my individual blog:
Please click here to view my evaluation questions on my individual blog.
Monday, 3 February 2014
Record label Idea's and final design.
We had a range of ideas to use as our record label some being already existing labels such as "fueledbyramen" who are the record label for big bands who are of the same genre as us such as Paramore. In the end we didn't use this record label because they also deal with many other bands who are not of the rock genre and we want our band to be part of a record label who are attached to only one genre of music.
Another record label that we looked in to using was Adeline Records. This company linked most with our band as they represent bands such as Green Day. This tells us that this record label is heavily involved with this genre as they are represented by such a popular and successful band within this genre. The reasons that we didn't use this label is that it would be to high end for our band as they deal with band who are of a very high standard and how are well recognised by a lot of people so it wouldn't fit well with the band.
We came up with the name "Kushty Media" as it was an original name that gave the band that extra bit of originality. The word "Kushty" is another word for calm or chilled. So we wanted to give this effect to the record label as it also signify that the band it represents are very original and different to others. This links with the logo as one of the points on the star is a different colour to represent being different. This also allowed us to apply Stuart Halls theory of encoding in to the record label as the message we wanted to get out of people who are looking at this is that the main theme is originality. This was the record label that we chose in the end as we felt it best suited the band and the genre.
Another record label that we looked in to using was Adeline Records. This company linked most with our band as they represent bands such as Green Day. This tells us that this record label is heavily involved with this genre as they are represented by such a popular and successful band within this genre. The reasons that we didn't use this label is that it would be to high end for our band as they deal with band who are of a very high standard and how are well recognised by a lot of people so it wouldn't fit well with the band.
We came up with the name "Kushty Media" as it was an original name that gave the band that extra bit of originality. The word "Kushty" is another word for calm or chilled. So we wanted to give this effect to the record label as it also signify that the band it represents are very original and different to others. This links with the logo as one of the points on the star is a different colour to represent being different. This also allowed us to apply Stuart Halls theory of encoding in to the record label as the message we wanted to get out of people who are looking at this is that the main theme is originality. This was the record label that we chose in the end as we felt it best suited the band and the genre.
Sunday, 19 January 2014
Evaluation Question 4
http://www.slideshare.net/drytides/evaluation-question-4-30196239
Above you will find a link to my Evaluation Question 4.
Above you will find a link to my Evaluation Question 4.
Thursday, 16 January 2014
Sunday, 5 January 2014
Album Cover: Final Draft
Above is the final draft version of the album cover for the Silent Sundays' album Sound of Silence. To create this image I used Adobe Photoshop CS5. Firstly we took images of band member Will Young and myself stood against a brick wall, whilst taking these shots we played around with different idea, such as, one character facing forward whilst the other faced backwards as well as a 'hear no evil, speak no evil' style cover but instead decided to stick with our original idea. Once I had placed the image into a Photoshop Document (PSD), I started to adjust the brightness, contrast and color levels in certain places on the image. I also adjusted the tones around the eyes and faces of us both to create more defined features in some places and less defined features in others.
Research into band image
Every artist or band has an image, be it a leather clad metal band or a scantly clad pop star, they are all individual and are an extension of the artist's persona. To assist with our choice of costumes for our cast I have decided to take a look at notable examples of costumes worn in music videos and other media of bands that fit our genre. Below are rock, pop punk and alternative groups that I have chosen to look at:
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The academy is are an emo pop-punk band from Chicago. Their image throughout band pictures and music videos alike is skinny jeans, jackets shirts and loose fitting t-shirts, The bands image is also maintained by the long hair and fringes. Though they aren't considered a pop band they do maintain a pop/boy band image keeping with popular trend and fashion.
Bring Me The Horizon
Bring Me The Horizon are a Metalcore band from Sheffield, UK. The bands dress sense started out at very dark with black drain pipes and band t-shirts the norm, however with time and the support of many major alternative clothing labels Bring Me The Horizon has taken advantage of the new trend in indie clothing.
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Canadian punk-rock group Sum 41 encompass a punk/emo image with spikey hair and black skinny jeans as well as the use of baggier clothing in some of their appearances, over time the band has moved away from its grunge roots in terms of their clothing but they do maintain an element of that style in their image.
Breaking Benjamin
Breaking Benjamin are a rock band from Pennsylvania. The band carry a rock image in some of their media appearances, however they have progressed to sharper, more coordinated outfits which could be likened to many boy bands.
Interpretations of Genre Through Mise En Scene
In this task I will be analysing the effect that a videos mise en scene can have on how we interpret a song and a videos genre.
Each music video genre has its own subtle set of props, costume choices, locations and a wealth of other tiny features that may seem insignificant but can actually effect how an audience interprets the whole video or even song itself. An example I have chosen to use is from the rock genre is setting, setting is key in establishing the image of the band or singer in my opinion due to the fact that it gives the audience an idea of what kind of people/person the music is being produced by as well what sort of sound you can expect. In rock music industrial settings and equipment are not only used in music videos, they are used in pictures, actual gigs, on CD covers and even in the names of albums. When looking at an industrial environment the theme is quite a harsh one, hard, gritty, visceral and very unforgiving which already sets an undertone of what we can expect from the music. However reused mise en scene is not just limited to the rock genre or just locations, it can be noted in a lot of British pop groups, the constant use of popular fashionable clothes, a notable example being Olly Murs indie/hipster dress sense with very rustic, worn looking but clean clothes.
Music video genres are also massively effected by mise en scene in the sense that it has a strong effect on the way in which an audience will categorise the video. The four main music video genres are Performance, Image, Spectacle and Narrative. In a performance we would see the artist or band playing together with the shots primarily focused on them. When a video is labeled an image it means that it is primarily focused on sculpting an image for the artist. A spectacle often lacks a coherent story and may be satirical, unrealistic or just strange. A narrative is where the music video in centered around a story depicted over the song. Each of these different types of video all rely on mise en scene to categorise them.
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Music video genres are also massively effected by mise en scene in the sense that it has a strong effect on the way in which an audience will categorise the video. The four main music video genres are Performance, Image, Spectacle and Narrative. In a performance we would see the artist or band playing together with the shots primarily focused on them. When a video is labeled an image it means that it is primarily focused on sculpting an image for the artist. A spectacle often lacks a coherent story and may be satirical, unrealistic or just strange. A narrative is where the music video in centered around a story depicted over the song. Each of these different types of video all rely on mise en scene to categorise them.
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